Start With Your Audience in Mind: LifeWork Episode 14


So you’ve got a great business idea. Now what? If your first step is “create the product and then try to find a market for it,” you’re probably putting the cart before the horse. In episode 14 of LifeWork, Meagan and Dave discuss the importance of understanding your potential market before you decide what to create for them, and why it always makes more sense to solve a problem that already exists than to try to force a “great idea” into a market that doesn’t recognize its value.

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