Career Pivot From Music Industry to Social Media Marketing (Interview with Barbara Jones): LifeWork Episode 5.4

This week at LifeWork we’ve been discussing pivots and transitions. Today we’re talking with Barbara Jones, who spent 20 years as a marketing executive in the music industry, helping build tribes of loyal fans around the artists they loved. In the mid-2000s, Barbara took the skills, talents and experiences she’d developed over the years, and used them to start One2One Network, an influencer marketing company that helps brands build tribes of loyal fans via bloggers, content creators and social media personalities.

Barbara’s story is a great example of what happens when you trust your intuition, see changes on the horizon before others do, and innovate. it’s also a testament to the power of asking for help and sometimes, faking it until you make it.

Discussion Points

  • Identifying the “next big thing” – how to see the future
  • How Barbara went from “entering a new industry and knowing no one” to hosting one of the biggest conferences in that space
  • How she made the decision to give up a profitable business and pivot something else, because that business didn’t fit her purpose
  • How you can make the leap from employee to entrepreneur
  • Skype
  • Google Docs


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